{"id":2298,"date":"2026-02-04T13:14:32","date_gmt":"2026-02-04T13:14:32","guid":{"rendered":"https:\/\/www.sgaravato.it\/marketing-strategies-and-brand-identity\/"},"modified":"2026-02-10T11:23:58","modified_gmt":"2026-02-10T11:23:58","slug":"marketing-strategies-and-brand-identity","status":"publish","type":"page","link":"https:\/\/www.sgaravato.it\/en\/marketing-strategies-and-brand-identity\/","title":{"rendered":"MARKETING STRATEGIES AND BRAND IDENTITY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2298\" class=\"elementor elementor-2298 elementor-1829\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dea6f5 e-con-full sgrv-blur-box e-flex e-con e-parent\" data-id=\"0dea6f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-74c41ff e-con-full e-flex e-con e-child\" data-id=\"74c41ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4bb5ad elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e4bb5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let your brand speak for itself<br>Your brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b938e5 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3b938e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing strategies<br>and B2B brand identity<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e687ae2 e-flex e-con-boxed e-con e-parent\" data-id=\"e687ae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8464e34 e-con-full e-flex e-con e-child\" data-id=\"8464e34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3420637 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3420637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your brand is what people<br>think, say, and remember about you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d22ae0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d22ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is where we start: we listen to the market, analyze feedback, and build a B2B brand identity that truly represents you, without forcing anything.<br> <br>Let&#8217;s define together messages, tone of voice, and a coordinated image that work everywhere: from the website to trade shows, from printed brochures to presentations. Every B2B marketing strategy is tested in the field and constantly optimized to generate useful contacts, requests, or conversations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2d31ee e-con-full e-flex e-con e-child\" data-id=\"b2d31ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a29fb46 e-con-full e-flex e-con e-child\" data-id=\"a29fb46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d817b39 e-con-full e-flex e-con e-child\" data-id=\"d817b39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb5ef9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"aeb5ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results that matter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd39b8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0fd39b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>After a well-planned rebranding,<br>brand recognition tends to increase by 50%,<br>with a rise in contact requests of up to 35%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f9c7a3 e-con-full e-flex e-con e-child\" data-id=\"0f9c7a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c782ed6 e-flex e-con-boxed e-con e-child\" data-id=\"c782ed6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0fbdddf e-con-full e-flex e-con e-child\" data-id=\"0fbdddf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8327158 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8327158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tools and concrete actions<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-886230a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"886230a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul role=\"list\"><li><strong>Analysis of brand perception, strengths<\/strong>, and areas for improvement<\/li><li><strong>Defining values,<\/strong> personality, and key messages for B2B<\/li><li><strong>Creation of naming, payoff<\/strong>, and communication guidelines<\/li><li>Development of logo, <strong>corporate identity, and distinctive institutional materials<\/strong><\/li><li><strong>Storytelling and corporate <\/strong>presentations writing<\/li><li><strong>Reputation monitoring and continuous<\/strong> strategy adaptation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b808d6c e-con-full e-flex e-con e-child\" data-id=\"b808d6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e06184 elementor-widget elementor-widget-image\" data-id=\"4e06184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"718\" height=\"704\" src=\"https:\/\/www.sgaravato.it\/wp-content\/uploads\/2026\/02\/Strategie-di-marketing-e-brand-identity-B2B.png\" class=\"attachment-medium_large size-medium_large wp-image-2049\" alt=\"B2B marketing strategies and brand identity\" srcset=\"https:\/\/www.sgaravato.it\/wp-content\/uploads\/2026\/02\/Strategie-di-marketing-e-brand-identity-B2B.png 718w, https:\/\/www.sgaravato.it\/wp-content\/uploads\/2026\/02\/Strategie-di-marketing-e-brand-identity-B2B-300x294.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" title=\"B2B marketing strategies and brand identity - SGARAVATO\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Let your brand speak for itselfYour brand Marketing strategiesand B2B brand identity Your brand is what peoplethink, say, and remember about you. This is where we start: we listen to the market, analyze feedback, and build a B2B brand identity that truly represents you, without forcing anything. Let&#8217;s define together messages, tone of voice, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2298","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"We build strong B2B brand identities with distinctive marketing strategies, visual identities, and tone of voice for a recognizable presence in your market.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.sgaravato.it\/en\/marketing-strategies-and-brand-identity\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"SGARAVATO - 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