{"id":2289,"date":"2026-02-05T08:19:00","date_gmt":"2026-02-05T08:19:00","guid":{"rendered":"https:\/\/www.sgaravato.it\/advertising-and-media-planning\/"},"modified":"2026-02-10T11:13:10","modified_gmt":"2026-02-10T11:13:10","slug":"advertising-and-media-planning","status":"publish","type":"page","link":"https:\/\/www.sgaravato.it\/en\/advertising-and-media-planning\/","title":{"rendered":"ADVERTISING AND MEDIA PLANNING"},"content":{"rendered":"\t\t
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Choose advertising
that generates results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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B2B advertising and media planning<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We don't start with the format,
but with the objectives.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Presence is built by focusing only on what can bring real results, without wasting resources on visibility for its own sake. Our B2B media planning starts with objectives, analyzes targets, and selects the most effective channels to reach those who really make the decisions.

Every euro invested must generate a tangible return, not just impressions.
That’s why we design advertising campaigns that speak to the right audience at key moments in their decision-making process: from digital to print, every choice is data-driven and optimized step by step.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Results that matter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With targeted campaigns, many companies see a 70%
increase in commercial requests and a 25%
reduction in budget waste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tools and concrete actions<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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  • Target analysis<\/strong> and definition of communication and sales objectives<\/li>
  • Selection <\/strong>of the most effective channels<\/strong> and B2B media planning online and offline<\/li>
  • Support in planning<\/strong> and purchasing advertising space<\/strong><\/li>
  • Management <\/strong>of Google, Meta, LinkedIn, print, radio, and TV campaigns<\/li>
  • Creativity and adaptation of messages for each medium and format<\/li>
  • Monitoring, detailed reports<\/strong>, and continuous optimization<\/strong> of campaigns and budgets<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"B2B\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Choose advertisingthat generates results B2B advertising and media planning We don’t start with the format,but with the objectives. Presence is built by focusing only on what can bring real results, without wasting resources on visibility for its own sake. Our B2B media planning starts with objectives, analyzes targets, and selects the most effective channels to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2289","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.sgaravato.it\/en\/wp-json\/wp\/v2\/pages\/2289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sgaravato.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sgaravato.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sgaravato.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sgaravato.it\/en\/wp-json\/wp\/v2\/comments?post=2289"}],"version-history":[{"count":1,"href":"https:\/\/www.sgaravato.it\/en\/wp-json\/wp\/v2\/pages\/2289\/revisions"}],"predecessor-version":[{"id":2290,"href":"https:\/\/www.sgaravato.it\/en\/wp-json\/wp\/v2\/pages\/2289\/revisions\/2290"}],"wp:attachment":[{"href":"https:\/\/www.sgaravato.it\/en\/wp-json\/wp\/v2\/media?parent=2289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}