{"id":2179,"date":"2026-02-04T11:31:16","date_gmt":"2026-02-04T11:31:16","guid":{"rendered":"https:\/\/www.sgaravato.it\/lead-generation-and-funnel-strategy\/"},"modified":"2026-02-09T10:40:12","modified_gmt":"2026-02-09T10:40:12","slug":"lead-generation-and-funnel-strategy","status":"publish","type":"page","link":"https:\/\/www.sgaravato.it\/en\/lead-generation-and-funnel-strategy\/","title":{"rendered":"LEAD GENERATION AND FUNNEL STRATEGY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2179\" class=\"elementor elementor-2179 elementor-1819\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dea6f5 e-con-full sgrv-blur-box e-flex e-con e-parent\" data-id=\"0dea6f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-74c41ff e-con-full e-flex e-con e-child\" data-id=\"74c41ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4bb5ad elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e4bb5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turn interest\ninto real contacts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b938e5 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3b938e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lead generation B2B<br>Strategia di funnel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e687ae2 e-flex e-con-boxed e-con e-parent\" data-id=\"e687ae2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8464e34 e-con-full e-flex e-con e-child\" data-id=\"8464e34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3420637 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3420637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From the first click<br>to the request for a quote<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d22ae0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d22ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>B2B lead generation is not a series of campaigns, but a journey: every step, from the first piece of content viewed online to the contact request, must be planned and measured. We build tailor-made funnel strategies that integrate advertising, content, email, landing pages, and automation tools, guiding prospects step by step toward a concrete business relationship.<br> <br>Let&#8217;s define together who your ideal customer really is, what messages motivate them, and which touchpoints are most effective at different stages of their decision-making process. <br>In this way, each activity has a specific role in the funnel: attracting, qualifying, nurturing, or converting, avoiding wasted budget and time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2d31ee e-con-full e-flex e-con e-child\" data-id=\"b2d31ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a29fb46 e-con-full e-flex e-con e-child\" data-id=\"a29fb46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d817b39 e-con-full e-flex e-con e-child\" data-id=\"d817b39\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb5ef9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"aeb5ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results that matter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd39b8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0fd39b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In this way, each activity has a specific role in the funnel: attracting, qualifying, nurturing, or converting, avoiding wasted budget and time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f9c7a3 e-con-full e-flex e-con e-child\" data-id=\"0f9c7a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c782ed6 e-flex e-con-boxed e-con e-child\" data-id=\"c782ed6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0fbdddf e-con-full e-flex e-con e-child\" data-id=\"0fbdddf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8327158 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8327158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tools and concrete actions<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-886230a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"886230a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul role=\"list\"><li>Definition of B2B buyer persona and <strong>customer journey mapping<\/strong><\/li><li>Design of<strong> multi-channel funnel strategy<\/strong> (content, email, social media, events)a<\/li><li><strong>Planning<\/strong> and management of advertising campaigns aimed at generating leads<\/li><li><strong>Creation of landing pages and contact forms<\/strong> optimized for conversion<\/li><li><strong>Development of email marketing<\/strong> campaigns and marketing automation flows<\/li><li><strong>Data analysis <\/strong>and continuous optimization of funnels and campaigns<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b808d6c e-con-full e-flex e-con e-child\" data-id=\"b808d6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e06184 elementor-widget elementor-widget-image\" data-id=\"4e06184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"718\" height=\"704\" src=\"https:\/\/www.sgaravato.it\/wp-content\/uploads\/2026\/02\/Lead-generation-B2B-e-funnel-strategy.png\" class=\"attachment-medium_large size-medium_large wp-image-2047\" alt=\"B2B lead generation and funnel strategy\" srcset=\"https:\/\/www.sgaravato.it\/wp-content\/uploads\/2026\/02\/Lead-generation-B2B-e-funnel-strategy.png 718w, 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We build tailor-made funnel strategies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2179","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"B2B lead generation and funnel strategy: we design measurable contact acquisition paths, from the first click to the commercial negotiation.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.sgaravato.it\/en\/lead-generation-and-funnel-strategy\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"SGARAVATO - Comunicazione B2B innovativa a Verona\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"SGARAVATO \u2013 Lead generation B2B \u2013 Strategia funnel\" \/>\n\t\t<meta property=\"og:description\" content=\"B2B lead generation and funnel strategy: we design measurable contact acquisition paths, from the first click to the commercial negotiation.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.sgaravato.it\/en\/lead-generation-and-funnel-strategy\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.sgaravato.it\/wp-content\/uploads\/2025\/07\/LOGO-SGARAVATO.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.sgaravato.it\/wp-content\/uploads\/2025\/07\/LOGO-SGARAVATO.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"464\" \/>\n\t\t<meta property=\"og:image:height\" content=\"81\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-02-04T11:31:16+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-02-09T10:40:12+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SgaravatoSrl\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"SGARAVATO \u2013 Lead generation B2B \u2013 Strategia funnel\" \/>\n\t\t<meta name=\"twitter:description\" content=\"B2B lead generation and funnel strategy: we design measurable contact acquisition paths, from the first click to the commercial negotiation.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.sgaravato.it\/wp-content\/uploads\/2025\/07\/LOGO-SGARAVATO.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sgaravato.it\\\/en\\\/lead-generation-and-funnel-strategy\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sgaravato.it\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sgaravato.it\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sgaravato.it\\\/en\\\/lead-generation-and-funnel-strategy\\\/#listItem\",\"name\":\"LEAD GENERATION AND FUNNEL STRATEGY\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sgaravato.it\\\/en\\\/lead-generation-and-funnel-strategy\\\/#listItem\",\"position\":2,\"name\":\"LEAD GENERATION AND FUNNEL STRATEGY\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.sgaravato.it\\\/en\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sgaravato.it\\\/en\\\/#organization\",\"name\":\"SGARAVATO\",\"description\":\"Comunicazione B2B innovativa a Verona\",\"url\":\"https:\\\/\\\/www.sgaravato.it\\\/en\\\/\",\"email\":\"info@sgaravato.it\",\"telephone\":\"+390458205050\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":10},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.sgaravato.it\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/LOGO-SGARAVATO.png\",\"@id\":\"https:\\\/\\\/www.sgaravato.it\\\/en\\\/lead-generation-and-funnel-strategy\\\/#organizationLogo\",\"width\":464,\"height\":81,\"caption\":\"LOGO SGARAVATO\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sgaravato.it\\\/en\\\/lead-generation-and-funnel-strategy\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SgaravatoSrl\\\/\",\"https:\\\/\\\/www.instagram.com\\\/sgaravatosrl\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/sgaravato\"],\"address\":{\"@id\":\"https:\\\/\\\/www.sgaravato.it\\\/en\\\/#postaladdress\",\"@type\":\"PostalAddress\",\"streetAddress\":\"Via A. 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