Turn interest into real contacts

Lead generation B2B
Strategia di funnel

From the first click
to the request for a quote

B2B lead generation is not a series of campaigns, but a journey: every step, from the first piece of content viewed online to the contact request, must be planned and measured. We build tailor-made funnel strategies that integrate advertising, content, email, landing pages, and automation tools, guiding prospects step by step toward a concrete business relationship.

Let’s define together who your ideal customer really is, what messages motivate them, and which touchpoints are most effective at different stages of their decision-making process.
In this way, each activity has a specific role in the funnel: attracting, qualifying, nurturing, or converting, avoiding wasted budget and time.

Results that matter

In this way, each activity has a specific role in the funnel: attracting, qualifying, nurturing, or converting, avoiding wasted budget and time.

Tools and concrete actions

  • Definition of B2B buyer persona and customer journey mapping
  • Design of multi-channel funnel strategy (content, email, social media, events)a
  • Planning and management of advertising campaigns aimed at generating leads
  • Creation of landing pages and contact forms optimized for conversion
  • Development of email marketing campaigns and marketing automation flows
  • Data analysis and continuous optimization of funnels and campaigns
B2B lead generation and funnel strategy